About Us

Our Story
Pina Jewels is a celebration of nostalgia, creativity, and craftsmanship. Founded in 2019 by Courteney Krauss in Cape Town, the brand began as a passion project born out of a love for bold design and sentimental keepsakes. What started in her small apartment with resin experiments soon evolved into a thriving family business, with Courteney working alongside her brother. Guided by curiosity and dedication, each piece reflects her deep appreciation for the sentimental value of jewellery, blending artistry, individuality, and joy.

A Timeless Vision
Inspired by her great - grandmother Nona Pina’s love for Italian treasures, Courteney designs jewellery that balances whimsical refinement with sophistication. Each piece is created to evoke emotion - whether it reminds you of a special moment or becomes part of one yet to come. As Courteney puts it, “Pina Jewels is chic, but a little ridiculous” - every design carries a sense of humour, nostalgia, and sentimentality.

Crafted with Care
Committed to small - batch production and collaborations with like-minded brands, Pina Jewels ensures every design feels personal and enduring. Their pieces have been featured in renowned publications like Vogue Portugal and The New York Times and have been stocked by global retailers, including LoveShackFancy and Moda Operandi.

Jewellery as Sentiment
Pina Jewels believes jewellery is more than an accessory - it’s a source of joy and timeless connection. Each piece is designed to spark memories and inspire the everyday.